Holdings: Advertising & integrated brand promotion

Main Author:	O'Guinn, Thomas C. (Author)
Other Authors:	Allen, Chris T., Semenik, Richard J.
Published:	Mason, Ohio: South-Western, 2009
Edition:	5th ed
Subjects:	Advertising media planning Advertising

Call Number:	HF 5821 .O38 2009

Accession	Item Category	Format	Status	Notes

1100060295

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