Holdings: Advertising and integrated brand promotion

Main Author:	O'Guinn,Thomas C. (Author)
Other Authors:	Allen, Chris T., Semenik, Richard J.
Published:	Mason, Ohio: Thomson/South-Wester, 2006
Edition:	Fourth edition
Subjects:	Advertising

Call Number:	HF 5821 .O38 2006

Accession	Item Category	Format	Status	Notes

1100043170

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