Cover Image

QR Code

The effective use of market research : how to drive and focus better business decisions

Main Author:	Birn, Robin
Published:	London: Kogan Page, 2004.
Edition:	4th ed..
Subjects:	Decision making Strategic planning Marketing research

Similar Items

The effective use of market research : a guide for management Robin Birn.
by: Birn, Robin.
Published: (1992)

The effective use of market research : a guide for management to grow the business Robin Birn.
by: Birn, Robin
Published: (1999)

101 marketing strategies for accounting, law, consulting, and professional services firms Troy Waugh.
by: Waugh, Troy
Published: (2004)

Entrepreneurial strategic decision-making a cognitive perspective / edited by Patrick A.M. Vermeulen and Petru L. Curşeu.
Published: (2008)

Market research Robin Birn and Patrick Forsyth.
by: Birn, Robin
Published: (2002)

Essential challenges of strategics management William B. Rouse.
by: Rouse, William B.
Published: (2001)

Actionable strategies through integrated performance, process, project, and risk management Stephen S. Bonham.
by: Bonham, Stephen S.
Published: (2008)

What I didn't learn in business school : how strategy works in the real world Jay B. Barney, Trish Gorman Clifford.
by: Barney, Jay B.
Published: (2010)

Strategic alignment process and decision support systems : theory and case studies Tamio Shimizu, Marly Monteiro de Carvalho, Fernando Jose Barbin Laurindo.
by: Shimizu, Tamio
Published: (2006)

Visible thinking : unlocking causal mapping for practical business results John M. Bryson ... [et al.].
Published: (2004)

Strategic marketing : planning and control Graeme Drummond, John Ensor, Ruth Ashford.
by: Drummond, Graeme
Published: (2001)

Rethinking marketing : qualitative strategies and exotic visions Alf H. Walle III.
by: Walle, Alf H.
Published: (2001)

Competitive solutions : the strategist's toolkit R. Preston McAfee.
by: McAfee, R. Preston
Published: (2002)

Cases in contemporary strategy analysis Robert M. Grant, Kent E. Neupert.
by: Grant, Robert M., 1948-
Published: (2003)

Marketing your business : a guide to developing a strategic marketing plan Ronald A. Nykiel.
by: Nykiel, Ronald A.
Published: (2003)

Systems thinking and decision making in urban and environmental planning Anastássios Perdicoúlis.
by: Perdicoulis, Anastassios.
Published: (2010)

Marketing engineering : computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy.
by: Lilien, Gary L., 1946-
Published: (2003)

Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi and Gerhard Plenert..
by: Hibino, Shozo, 1940-
Published: (2018)

Strategic marketing : an introduction Tony Proctor.
by: Proctor, Tony
Published: (2000)

Strategic marketing David W. Cravens.
by: Cravens, David W.
Published: (2009)

Business analytics : communicating with numbers Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen.
by: Jaggia, Sanjiv
Published: (2021)

Strategic decision making : multiobjective dicision analys with speadsheets Craig W. Kirkwood.
by: Kirkwood, Craig W.
Published: (1997)

Strategic marketing planning and evaluation Geoffrey Lancaster and Lester Massingham.
by: Lancaster, Geoffrey
Published: (1996)

Business research for decision making Duane Davis, Robert M. Cosenza..
by: Davis, Duane, 1950-
Published: (1993)

Instructor's manual (to) business research for decision making prepared by Duane Davis, Robert M. Cosenza, RogerCalantone..
by: Davis, Duane, 1950- .
Published: (1985)

Strategic marketing Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
by: Mooradian, Todd A.
Published: (2012)

Marketing strategies : a contemporary approach Ashok Ranchhod and Calin Gurau.
by: Ranchhod, Ashok
Published: (2007)

Consumer behavior and managerial decision making Frank R. Kardes.
by: Kardes, Frank R.
Published: (2002)

Consumer behavior and managerial decision making Frank R. Kardes.
by: Kardes, Frank R.
Published: (1999)

Strategic marketing management : meeting the global marketing challenge Carol H. Anderson, Julian Vincze..
by: Anderson, Carol H.
Published: (2000)

Strategic marketing management Mark E. Parry.
by: Parry, Mark E.
Published: (2005)

Market driven strategy : processes for creating value George S. Day ; with a new introduction..
by: Day, George S
Published: (1999)

The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns by Ian Dodson.
by: Dodson, Ian
Published: (2016)

The one-day marketing plan : organizing and completing the plan that works Roman G.Hiebing,Jr. and Scott W. Cooper -2nd. ed..
by: Hiebing, Roman G.
Published: (1999)

Multi-criteria analysis and regional decision-making Ad Van Delft and Peter Nijkamp.
by: Delft, Ad Van
Published: (1977)

Business research for desicion making Duane Davis.
by: Davis, Duane
Published: (2000)

Truth : new rules for marketing in a skeptical world Lynn Upshaw.
by: Upshaw, Lynn B., 1947-
Published: (2007)

DigiMarketing : the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick.
by: Wertime, Kent
Published: (2008)

Driving customer equity : how customer lifetime value is reshaping corporate strategy Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
by: Rust, Roland T.
Published: (2000)

How to make better decisions.
Published: (2006)