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Driving customer equity : how customer lifetime value is reshaping corporate strategy

Main Author: Rust, Roland T.
Other Authors: Zeithaml, Valarie A., Lemon, Katherine N.
Published: New York: The Free Press, 2000.
Subjects:
Marketing
Strategic planning
Customer service
Customer relations

KOLEKSI TERBUKA

Call Number: HF 5415.5 .R87 2000
Accession Item Category Format Status Notes
1100003835 Open Shelf Book AVAILABLE

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