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|a UMT
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|a HF 5823
|b .B45 2004
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| 100 |
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# |
|a Belch,George E.
|e author
|
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1 |
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|a Adversiting and promotion :
|b an integrated marketing communications perspective
|c George Ee. Belch, Michael A. Belch.
|
| 250 |
# |
# |
|a Sixth edition
|
| 264 |
# |
1 |
|a Boston:
|b McGraw-Hill,
|c 2004
|
| 264 |
# |
4 |
|c ♭2004
|
| 300 |
# |
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|a xxvi, 779 pages:
|b colour illustrations;
|c 28 cm
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| 336 |
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|a text --
|2 rdacontent
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|a computer --
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|a unmediated --
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|a computer disc --
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|a volume --
|2 rdacarrier
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| 590 |
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|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
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|a Advertising
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| 650 |
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|a Communication in marketing
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|a Sales promotion
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|a Belch, Michael A.
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