Description: Adversiting and promotion :

Main Author:	Belch,George E. (Author)
Other Authors:	Belch, Michael A.
Published:	Boston: McGraw-Hill, 2004
Edition:	Sixth edition
Subjects:	Advertising Communication in marketing Sales promotion

Physical Description:	xxvi, 779 pages: colour illustrations; 28 cm
ISBN:	0072536764 0071214380