Strategic brand management : building, measuring, and managing brand equity

Main Author: Keller, Kevin Lane
Published: Upper Saddle River, New Jersey: Prentice Hall, 2003.
Edition:2nd ed.
Subjects:
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090 0 0 |a HD 69 B7   |b K29 2003 
100 1 # |a Keller, Kevin Lane  
245 1 0 |a Strategic brand management :   |b building, measuring, and managing brand equity   |c Kevin. 
250 # # |a 2nd ed. 
260 # # |a Upper Saddle River, New Jersey:   |b Prentice Hall,   |c 2003. 
300 # # |a xxvii, 788 p.:   |b ill.;   |c 25 cm. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Brand name products --   |x Management  
740 0 0 |a Best practice cases in branding 
999 |a 1100018035  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100018034  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA