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00814cam a2200217 7i4500 |
001 |
0000034912 |
005 |
20140605090000.0 |
020 |
# |
0 |
|a 0131764195 (set)
|
020 |
# |
0 |
|a 0130411507
|
090 |
0 |
0 |
|a HD 69 B7
|b K29 2003
|
100 |
1 |
# |
|a Keller, Kevin Lane
|
245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin.
|
250 |
# |
# |
|a 2nd ed.
|
260 |
# |
# |
|a Upper Saddle River, New Jersey:
|b Prentice Hall,
|c 2003.
|
300 |
# |
# |
|a xxvii, 788 p.:
|b ill.;
|c 25 cm.
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
650 |
0 |
0 |
|a Brand name products --
|x Management
|
740 |
0 |
0 |
|a Best practice cases in branding
|
999 |
|
|
|a 1100018035
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
999 |
|
|
|a 1100018034
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|