The new strategic brand management : creating and sustaining brand equity long term

Main Author: Kapferer Jean-Noe·l
Published: London: Kogan Page, 2004.
Edition:3rd ed..
Subjects:

KOLEKSI TERBUKA

Call Number: HD 69 B7 K3 2004
Accession Item Category Format Status Notes
1100036707 Open Shelf Book AVAILABLE