Strategic brand management : building, measuring, and managing brand equity

Main Author: Keller, Kevin Lane
Published: Upper Saddle River, New Jersey: Prentice Hall, 2003.
Edition:2nd ed.
Subjects:

KOLEKSI TERBUKA

Call Number: HD 69 B7 K29 2003
Accession Item Category Format Status Notes
1100018035 Open Shelf Book AVAILABLE supp.
1100018034 Open Shelf Book AVAILABLE