Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
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| Published: |
Upper Saddle River, New Jersey:
Prentice Hall,
2003.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxvii, 788 p.: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131764195 (set) 0130411507 |