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Methods in consumer research. Volume 1, New approaches to classic methods /

"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest de...

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Other Authors: Ares, Gaston, (Editor), Varela, Paula, (Editor)
Language:English
Published: Duxford, United Kingdom : Woodhead Publishing, [2018]
Series:Woodhead Publishing in food science, technology, and nutrition.
Subjects:
Consumers > Research > Methodology.
Consumer behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Electronic books.
Online Access:ScienceDirect
ScienceDirect
Table of Contents:
  • Recent advances in consumer science / Paula Varela and Gastón Ares
  • Complexity of consumer perception: thoughts on pre-product launch research / Ep Köster and Jos Mojet
  • New approaches to focus groups / Luis Guerrero and Joan Xicola
  • Projective techniques / Francisco J. Mesías and Miguel Escribano
  • Using ethnography in consumer research / Dominique Valentin and Carlos Gomez-Corona
  • Application of social media for consumer research / Leticia Vidal, Gastón Ares and Sara R. Jaeger
  • Product performance optimization / Davide Giacalone
  • Consumer-based methodologies for sensory characterization / Gastón Ares and Paula Varela
  • Dynamics of consumer perception / John C. Castura
  • Affect-based discrimination methods / John Prescott
  • Emotional responses to products / Sara Spinelli and Erminio Monteleone
  • Recent developments in conceptual profiling / David M.H. Thomson and Toby Coates
  • Methodological challenges of research in nudging / Ellen van Kleef and Hans C.M. van Trijp
  • Statistical approaches to consumer segmentation / Ingunn Berget
  • Including context in consumer segmentation: a literature overview shows the what, why, and how / Marleen Onwezen
  • Oral processing: implications for consumer choice and preferences / Lina Engelen
  • Consumer segmentation based on genetic variation in taste and smell / Mari Sandell, Ulla Hoppu and Oskar Laaksonen
  • Expectations: blind/informed testing / Rosires Deliza
  • Conjoint analysis in sensory and consumer science: principles, applications, and future perspectives / Valérie L. Almli and Tormod Næs
  • Credence / Fredrik Fernqvist
  • Experimental economics to evaluate consumer preferences / Riccardo Vecchio and Azzurra Annunziata.

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