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Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction /

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...

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Main Authors: Gaubinger, Kurt. (Author, http://id.loc.gov/vocabulary/relators/aut), Rabl, Michael. (http://id.loc.gov/vocabulary/relators/aut), Swan, Scott. (http://id.loc.gov/vocabulary/relators/aut), Werani, Thomas. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Springer Texts in Business and Economics,
Subjects:
Management.
Industrial management.
Production management.
Marketing.
Innovation/Technology Management.
Operations Management.
Online Access:https://doi.org/10.1007/978-3-642-54376-0

Internet

https://doi.org/10.1007/978-3-642-54376-0

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