Internet-Based Customer Value Management Developing Customer Relationships Online /
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
| Series: | Management for Professionals,
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| Online Access: | https://doi.org/10.1007/978-3-319-09855-5 |
Table of Contents:
- Characteristics of the Concept of Customer Value Management
- Influence of the Internet on Value to Customer
- Conceptual Model of Internet-Based Customer Portfolio Building
- Financial Aspects of Customer Value Management.