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|a 9783319098555
|9 978-3-319-09855-5
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|a 10.1007/978-3-319-09855-5
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|a 658.8
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|a Doligalski, Tymoteusz.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Internet-Based Customer Value Management
|h [electronic resource] :
|b Developing Customer Relationships Online /
|c by Tymoteusz Doligalski.
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| 250 |
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|a 1st ed. 2015.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a IX, 152 p. 9 illus., 2 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Management for Professionals,
|x 2192-8096
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| 505 |
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|a Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
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| 520 |
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|a Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
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| 650 |
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|a Marketing.
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| 650 |
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|a Sales management.
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|a Information technology.
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|a Business—Data processing.
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|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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|a Sales/Distribution.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/524000
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| 650 |
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|a IT in Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/522000
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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|i Printed edition:
|z 9783319098562
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|i Printed edition:
|z 9783319098548
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| 776 |
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|i Printed edition:
|z 9783319357638
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
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|u https://doi.org/10.1007/978-3-319-09855-5
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| 912 |
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|a ZDB-2-SBE
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| 912 |
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|a ZDB-2-SXBM
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|a Business and Economics (SpringerNature-11643)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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