Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...
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| Other Authors: | , |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | Journal of Brand Management: Advanced Collections
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| Online Access: | https://doi.org/10.1057/978-1-352-00011-5 |