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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...

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Corporate Author: SpringerLink (Online service)
Other Authors: Balmer, John M. T. (Editor, http://id.loc.gov/vocabulary/relators/edt), Chen, Weifeng. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Series:Journal of Brand Management: Advanced Collections
Subjects:
Customer relations—Management.
Market research.
International business enterprises.
Customer Relationship Management.
Market Research/Competitive Intelligence.
International Business.
Online Access:https://doi.org/10.1057/978-1-352-00011-5

Internet

https://doi.org/10.1057/978-1-352-00011-5

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