Marketing to the 90s Generation Global Data on Society, Consumption, and Identity /
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
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| Online Access: | https://doi.org/10.1057/9781137440785 |