All Eyes East Lessons from the Front Lines of Marketing to China's Youth /
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them u...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
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| Edition: | 1st ed. 2012. |
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| Online Access: | https://doi.org/10.1007/978-0-230-39368-4 |