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International Place Branding Yearbook 2012 Managing Smart Growth and Sustainability /

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets...

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Corporate Author: SpringerLink (Online service)
Other Authors: Go, F. (Editor, http://id.loc.gov/vocabulary/relators/edt), Govers, R. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Marketing.
International business enterprises.
Leadership.
Economics.
Management science.
Tourism.
Management.
International economics.
International Business.
Business Strategy/Leadership.
Economics, general.
Tourism Management.
International Economics.
Online Access:https://doi.org/10.1057/9781137282552
Summary:This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Physical Description:XXX, 266 p. online resource.
ISBN:9781137282552

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