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International Place Branding Yearbook 2010 Place Branding in the New Age of Innovation /

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them co...

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Main Authors: Go, F. (Author, http://id.loc.gov/vocabulary/relators/aut), Govers, R. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Edition:1st ed. 2010.
Subjects:
Leadership.
Marketing.
International business enterprises.
International economics.
Business Strategy/Leadership.
International Business.
International Economics.
Online Access:https://doi.org/10.1057/9780230298095

Internet

https://doi.org/10.1057/9780230298095

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