Identifying Hidden Needs Creating Breakthrough Products /
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs...
| Main Authors: | , , |
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| Corporate Author: | |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2010.
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| Edition: | 1st ed. 2010. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230294486 |