Tourists' attitudes towards advertising in a malaysian tourism context

Presents an overview of the research subject of advertusing, particularly in relation to the issue of how people's criticism of advertising has led to various studies examining consumer's attitudes towards advertising

Main Author: Azizul Yadi Yaakop
Published: United Kingdom: University of Surrey, 2011.
Subjects:
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100 0 # |a Azizul Yadi Yaakop  
245 1 0 |a Tourists' attitudes towards advertising in a malaysian tourism context   |c Azizul Yadi Yaakop. 
260 # # |a United Kingdom:   |b University of Surrey,   |c 2011. 
300 |a xvi, 398 p.;   |c 30 cm.. 
500 # # |a University of Surrey 
502 # # |a Tesis University of Surrey(Degree of Doctor of Philosophy 
520 3 # |a Presents an overview of the research subject of advertusing, particularly in relation to the issue of how people's criticism of advertising has led to various studies examining consumer's attitudes towards advertising 
602 # # |a Tesis University of Surrey 2011 
650 0 0 |a Advertising --   |x Research  
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