Tourists' attitudes towards advertising in a malaysian tourism context
Presents an overview of the research subject of advertusing, particularly in relation to the issue of how people's criticism of advertising has led to various studies examining consumer's attitudes towards advertising
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United Kingdom:
University of Surrey,
2011.
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| Summary: | Presents an overview of the research subject of advertusing, particularly in relation to the issue of how people's criticism of advertising has led to various studies examining consumer's attitudes towards advertising |
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| Item Description: | University of Surrey |
| Physical Description: | xvi, 398 p.; 30 cm.. |