Description: Advertising, promotion and marketing communications

Main Author:	Moran, Alvin (Author)
Language:	English
Published:	New York: Clanrye International, 2019.
Subjects:	Communication in marketing Marketing -- > Management Sales promotion Advertising

Physical Description:	vi, 256 pages: illustrations (some colour); 27 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	9781632409102 (hbk)