Brands : interdisciplinary perspectives

Other Authors: Schroeder, Jonathan E.( 1962-)
Language:English
Published: New York, NY: Routledge, 2015.
Series:Routledge interpretive marketing research
Subjects:
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008 180625s2015 nyua x 0 eng
020 # 0 |a 9781138787964 (hbk)  
040 # # |a Loc 
090 0 0 |a HF 5415.1255   |b .B7 2015 
245 1 0 |a Brands :   |b interdisciplinary perspectives   |c edited by Jonathan E. Schroeder.. 
264 # 4 |c ♭ 2015. 
264 # 1 |a New York, NY:   |b Routledge,   |c 2015. 
300 # # |a xiv, 375 pages:   |b illustrations;   |c 24 cm.. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 0 0 |a Routledge interpretive marketing research 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Branding (Marketing)  
650 0 0 |a Brand name products  
650 0 0 |a Product management  
700 1 1 |a Schroeder, Jonathan E.(  |d 1962-)  
999 |a 1100103263  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA