Brands : interdisciplinary perspectives
| Other Authors: | |
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| Language: | English |
| Published: |
New York, NY:
Routledge,
2015.
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| Series: | Routledge interpretive marketing research
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| Subjects: |
| Physical Description: | xiv, 375 pages: illustrations; 24 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781138787964 (hbk) |