Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

Main Author: Hibino, Shozo, 1940- (Author)
Other Authors: Noguchi, Koichiro, Plenert, Gerhard
Language:English
Published: Boca Raton, FL: CRC Press, 2018.
Subjects:
Physical Description:xviii, 166 pages: illustrations; 24 cm..
Bibliography:Includes bibliographical references and index
ISBN:9781138059412 (hbk)