Services marketing : concepts, strategies & cases

Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John E. G.
Language:English
Published: Estados Unidos: Thomson /South-Western, 2011.
Edition:4th. ed...
Subjects:
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100 1 # |a Hoffman, K. Douglas  
245 1 0 |a Services marketing :   |b concepts, strategies & cases   |c K. Douglas Hoffman; John E.G. Bateson.. 
250 # # |a 4th. ed... 
260 # # |a Estados Unidos:   |b Thomson /South-Western,   |c 2011. 
300 # # |a xv, 461 p.:   |b ill.;   |c 27 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Service industries --   |x Marketing  
700 1 1 |a Bateson, John E. G.  
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