Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay

Main Author: Roma, Ernan
Language:English
Published: New York: McGraw-Hil, 2011.
Subjects:
LEADER 00825cam a2200229 7i4500
001 0000095451
005 20140604090000.0
008 110825s2011 -us eng
020 # 0 |a 9780071740838  
020 # 0 |a 007174083X  
090 0 0 |a HF 5415.55   |b .R6 2011 
100 1 # |a Roma, Ernan  
245 1 0 |a Voice-of-the-customer marketing :   |b a revolutionary five-step process to create customers who care, spend, and stay   |c Ernan Roman. 
260 # # |a New York:   |b McGraw-Hil,   |c 2011. 
300 # # |a xvi, 248 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
590 # # |a Seksyen Penghubung Fakulti PSNZ 
650 0 0 |a Customer relations  
650 0 0 |a Consumer profiling  
650 0 0 |a Relationship marketing  
650 0 0 |a Database marketing  
999 |a 1100082258  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA