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LEADER |
00825cam a2200229 7i4500 |
001 |
0000095451 |
005 |
20140604090000.0 |
008 |
110825s2011 -us eng |
020 |
# |
0 |
|a 9780071740838
|
020 |
# |
0 |
|a 007174083X
|
090 |
0 |
0 |
|a HF 5415.55
|b .R6 2011
|
100 |
1 |
# |
|a Roma, Ernan
|
245 |
1 |
0 |
|a Voice-of-the-customer marketing :
|b a revolutionary five-step process to create customers who care, spend, and stay
|c Ernan Roman.
|
260 |
# |
# |
|a New York:
|b McGraw-Hil,
|c 2011.
|
300 |
# |
# |
|a xvi, 248 p.:
|b ill.;
|c 24 cm..
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
590 |
# |
# |
|a Seksyen Penghubung Fakulti PSNZ
|
650 |
0 |
0 |
|a Customer relations
|
650 |
0 |
0 |
|a Consumer profiling
|
650 |
0 |
0 |
|a Relationship marketing
|
650 |
0 |
0 |
|a Database marketing
|
999 |
|
|
|a 1100082258
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|