Description: Authenticity :

Main Author:	Gilmore, James H., 1959-
Other Authors:	Pine, B. Joseph
Language:	English
Published:	Boston: Harvard Business School Press, 2007.
Subjects:	Consumer behavior Consumers' preferences Product management

Physical Description:	xiii, 299 p.: ill.; 25 cm..
ISBN:	9781591391456 (hbk.) 1591391458 (hbk.)