Cover Image

Authenticity : what consumers really want

Main Author: Gilmore, James H., 1959-
Other Authors: Pine, B. Joseph
Language:English
Published: Boston: Harvard Business School Press, 2007.
Subjects:
Consumer behavior
Consumers' preferences
Product management

KOLEKSI TERBUKA

Call Number: HF 5415.15 .G5 2007
Accession Item Category Format Status Notes
1100061068 Open Shelf Book AVAILABLE

Similar Items