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Beyond listening : learning the secret language of focus groups

Main Author: Goebert, Bonnie
Other Authors: Rosenthal,
Published: New York: John Wiley & Sons, 2002.
Subjects:
Consumers' preferences
Focused group interviewing
Consumer behavior

KOLEKSI TERBUKA

Call Number: HF 5415.32 G593
Accession Item Category Format Status Notes
1100011595 Open Shelf Book AVAILABLE

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