Beyond listening : learning the secret language of focus groups

Main Author: Goebert, Bonnie
Other Authors: Rosenthal,
Published: New York: John Wiley & Sons, 2002.
Subjects:
LEADER 00725cam a2200205 7i4500
001 0000027172
005 20140603090000.0
020 # 0 |a 0471395625 (cloth : alk. paper)  
090 0 0 |a HF 5415.32   |b G593 
100 1 # |a Goebert, Bonnie  
245 1 0 |a Beyond listening :   |b learning the secret language of focus groups   |c Bonnie Goebert with Herma M. Rosenthal. 
260 # # |a New York:   |b John Wiley & Sons,   |c 2002. 
300 # # |a xvi, 224p.;   |c 24cm.. 
504 0 0 |a Includes index 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Consumers' preferences  
650 0 0 |a Focused group interviewing  
650 0 0 |a Consumer behavior  
700 1 1 |a Rosenthal,   |h Herma M.  
999 |a 1100011595  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA