Entertainment marketing & communication : selling branded performance, people, and places

Main Author: Sayre, Shay
Language:English
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:
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020 # 0 |a 0131986228  
020 # 0 |a 9780131986220  
090 0 0 |a GV 188.3 .U6   |b S2 2008 
100 1 # |a Sayre, Shay  
245 1 0 |a Entertainment marketing & communication :   |b selling branded performance, people, and places   |c Shay Sayre. 
246 0 0 |a Entertainment marketing and communication. 
260 # # |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hall,   |c 2008. 
300 # # |a xxii, 489 p.:   |b ill.;   |c 23 cm.. 
590 # # |a Pusat Pendidikan Asas dan Liberal 
650 0 0 |a Leisure industry --   |x Marketing --   |z United States  
650 0 0 |a Entertainment events --   |x Marketing --   |z United States  
650 0 0 |a Amusements --   |x Marketing --   |z United States  
650 0 0 |a Performing arts --   |x Marketing --   |z United States  
999 |a 1100059932  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA