Cover Image

Entertainment marketing & communication : selling branded performance, people, and places

Main Author: Sayre, Shay
Language:English
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:
Leisure industry -- > Marketing -- > United States
Entertainment events -- > Marketing -- > United States
Amusements -- > Marketing -- > United States
Performing arts -- > Marketing -- > United States
Physical Description:xxii, 489 p.: ill.; 23 cm..
ISBN:0131986228
9780131986220

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