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Entertainment marketing & communication : selling branded performance, people, and places

Main Author:	Sayre, Shay
Language:	English
Published:	Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.
Subjects:	Leisure industry -- > Marketing -- > United States Entertainment events -- > Marketing -- > United States Amusements -- > Marketing -- > United States Performing arts -- > Marketing -- > United States

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