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Consumer behaviour :
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Consumer behaviour : implications for marketing strategy
Main Author:
Neal, Cathy M.
Other Authors:
Hawkins,
,
Quester,
Language:
English
Published:
Boston, Mass.:
McGraw-Hill Irwin,
2005.
Edition:
4th ed..
Subjects:
Consumer behavior --
>
Case studies --
>
Australia
Consumer behavior --
>
Australia
Market surveys --
>
Australia
Consumer behavior --
>
New Zealand
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