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Consumer behaviour : implications for marketing strategy

Main Author: Neal, Cathy M.
Other Authors: Hawkins,, Quester,
Language:English
Published: Boston, Mass.: McGraw-Hill Irwin, 2005.
Edition:4th ed..
Subjects:
Consumer behavior -- > Case studies -- > Australia
Consumer behavior -- > Australia
Market surveys -- > Australia
Consumer behavior -- > New Zealand
Physical Description:xxxii, 668 p.: ill. (some col.); 27 cm..
ISBN:0074713493

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