Consumer behaviour : implications for marketing strategy

Main Author: Neal, Cathy M.
Other Authors: Hawkins,, Quester,
Language:English
Published: Boston, Mass.: McGraw-Hill Irwin, 2005.
Edition:4th ed..
Subjects:
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245 1 0 |a Consumer behaviour :   |b implications for marketing strategy   |c Cathy Neal, Pascale Quester, Del Hawkins. 
250 # # |a 4th ed.. 
260 # # |a Boston, Mass.:   |b McGraw-Hill Irwin,   |c 2005. 
300 # # |a xxxii, 668 p.:   |b ill. (some col.);   |c 27 cm.. 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Consumer behavior --   |x Case studies --   |z Australia  
650 0 0 |a Consumer behavior --   |z Australia  
650 0 0 |a Market surveys --   |z Australia  
650 0 0 |a Consumer behavior --   |z New Zealand  
700 1 1 |a Hawkins,   |h Del I.  
700 1 1 |a Quester,   |h Pascale G.  
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