Techno-ready marketing : how and why your customers adopt technology

Main Author: Parasuraman, A.
Other Authors: Colby,
Published: N.York: The Free Press, 2001.
Subjects:
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090 0 0 |a HD 45   |b P327 
100 1 # |a Parasuraman, A.  
245 1 0 |a Techno-ready marketing :   |b how and why your customers adopt technology   |c A. Parasuraman and Charles L. Colby. 
260 # # |a N.York:   |b The Free Press,   |c 2001. 
300 # # |a 224p.;   |c 22cm. 
504 0 0 |a Includes index 
590 # # |a Pusat Pengajian Informatik dan Matematik Gunaan 
650 0 0 |a Technological innovations --   |x Management  
650 0 0 |a Technological innovations --   |x Marketing  
700 1 1 |a Colby,   |h Charles L.  
999 |a 1100002429  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA