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Techno-ready marketing : how and why your customers adopt technology

Main Author: Parasuraman, A.
Other Authors: Colby,
Published: N.York: The Free Press, 2001.
Subjects:
Technological innovations -- > Management
Technological innovations -- > Marketing

KOLEKSI TERBUKA

Call Number: HD 45 P327
Accession Item Category Format Status Notes
1100002429 Open Shelf Book AVAILABLE

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