Techno-ready marketing : how and why your customers adopt technology A. Parasuraman and Charles L. Colby.

by Parasuraman, A.
Published 2001

Marketing research A. Parasuraman, Dhruv Grewal, R. Kishnan.

by Parasuraman, A.
Published 2007

Marketing research A. Parasuraman, Dhruv Grewal & R. Krishnan.

by Parasuraman, A.
Published 2004