Commitment-Led marketing : the key to brand profits is in the customer's mind

Main Author: Hofmeyr, Jan
Other Authors: Rice,
Published: New York: John Wiley & Sons, 2000.
Subjects:
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090 0 0 |a HF 5415.13   |b H698 
100 1 # |a Hofmeyr, Jan  
245 1 0 |a Commitment-Led marketing :   |b the key to brand profits is in the customer's mind   |c Jan Hofmeyr and Butch Rice. 
260 # # |a New York:   |b John Wiley & Sons,   |c 2000. 
300 # # |a 299p.:   |b ill.;   |c 24cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Rice,   |h Butch  
999 |a 1100001274  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA