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00656cam a2200181 7i4500 |
001 |
0000015267 |
005 |
20140602090000.0 |
020 |
# |
0 |
|a 0471495743
|
090 |
0 |
0 |
|a HF 5415.13
|b H698
|
100 |
1 |
# |
|a Hofmeyr, Jan
|
245 |
1 |
0 |
|a Commitment-Led marketing :
|b the key to brand profits is in the customer's mind
|c Jan Hofmeyr and Butch Rice.
|
260 |
# |
# |
|a New York:
|b John Wiley & Sons,
|c 2000.
|
300 |
# |
# |
|a 299p.:
|b ill.;
|c 24cm..
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
650 |
0 |
0 |
|a Marketing --
|x Management
|
700 |
1 |
1 |
|a Rice,
|h Butch
|
999 |
|
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|a 1100001274
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|