Description: Commitment-Led marketing :

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Commitment-Led marketing : the key to brand profits is in the customer's mind

Main Author:	Hofmeyr, Jan
Other Authors:	Rice,
Published:	New York: John Wiley & Sons, 2000.
Subjects:	Marketing -- > Management

Physical Description:	299p.: ill.; 24cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0471495743