Marketing communications : cornerstones, instruments, and applications

Main Author: Pelsmacke, Patrick de, 1957
Other Authors: Geuens, 1969), Bergh, 1971)
Language:English
Published: New York: Pearson Educatio, 2000.
Subjects:
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008 990924s2000 nyu b 001 0 eng
010 # # |a 99049461 
020 # 0 |a 0273638718 (pbk. )  
090 0 0 |a HF 5415.123   |b P4 
100 1 # |a Pelsmacke, Patrick de,   |d 1957  
245 1 0 |a Marketing communications :   |b cornerstones, instruments, and applications   |c Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
260 # # |a New York:   |b Pearson Educatio,   |c 2000. 
300 # # |a 509 p.;   |c 25 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Communication in marketing --   |z Europe  
650 0 0 |a Advertising  
700 1 1 |a Geuens,   |h Maggie(  |d 1969)  
700 1 1 |a Bergh,   |h Joeri van den(  |d 1971)  
999 |a 1000406857  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA