Cover Image

Marketing communications : cornerstones, instruments, and applications

Main Author: Pelsmacke, Patrick de, 1957
Other Authors: Geuens, 1969), Bergh, 1971)
Language:English
Published: New York: Pearson Educatio, 2000.
Subjects:
Communication in marketing -- > Europe
Advertising
Physical Description:509 p.; 25 cm..
ISBN:0273638718 (pbk. )

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