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Strategic marketing management : meeting the global marketing challenge

Main Author: Anderson, Carol H.
Other Authors: Vincze,
Published: Boston: Houghton Mifflin, c2000..
Subjects:
Marketing -- > Management
Strategic planning.
Physical Description:xxiv, 474, 12 p.: col. ill.; 26 cm..
Bibliography:Includes bibliographical references and index.
ISBN:039587050X

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