Cover Image

QR Code

Strategic marketing management : meeting the global marketing challenge

Main Author:	Anderson, Carol H.
Other Authors:	Vincze,
Published:	Boston: Houghton Mifflin, c2000..
Subjects:	Marketing -- > Management Strategic planning.

Similar Items

Strategic marketing management Mark E. Parry.
by: Parry, Mark E.
Published: (2005)

Strategic marketing Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
by: Mooradian, Todd A.
Published: (2012)

Strategic marketing planning and evaluation Geoffrey Lancaster and Lester Massingham.
by: Lancaster, Geoffrey
Published: (1996)

Marketing strategies : a contemporary approach Ashok Ranchhod and Calin Gurau.
by: Ranchhod, Ashok
Published: (2007)

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel Theo B.C. Poiesz, W. Fred van Raaij.
by: Poiesz, Theo
Published: (2007)

Market driven strategy : processes for creating value George S. Day ; with a new introduction..
by: Day, George S
Published: (1999)

Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen Shozo Hibino, Koichiro Noguchi and Gerhard Plenert..
by: Hibino, Shozo, 1940-
Published: (2018)

The one-day marketing plan : organizing and completing the plan that works Roman G.Hiebing,Jr. and Scott W. Cooper -2nd. ed..
by: Hiebing, Roman G.
Published: (1999)

The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns by Ian Dodson.
by: Dodson, Ian
Published: (2016)

Rethinking marketing : qualitative strategies and exotic visions Alf H. Walle III.
by: Walle, Alf H.
Published: (2001)

Competitive marketing strategy : dynamic manoeuvring for competitive position Linden Brown.
by: Brown, Linden
Published: (1997)

Competitive positioning : the key to market success Graham J. Hooley and John Saunders..
by: Hooley, Graham J.
Published: (1993)

Understanding digital marketing : marketing strategies for engaging the digital generation Damian Ryan.
by: Ryan, Damian
Published: (2014)

DigiMarketing : the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick.
by: Wertime, Kent
Published: (2008)

Strategic planning and management : strategizing, organizing and implementing Eduardo A. Morató.
by: Morató, Eduardo A.
Published: (2006)

Mastering the rules of competitive strategy : a resource guide for managers Norton Paley.
by: Paley, Norton
Published: (2008)

Strategic management H. Igor Ansoff..
by: Ansoff, H. Igor.
Published: (2007)

The effective use of market research : how to drive and focus better business decisions Robin J. Birn.
by: Birn, Robin
Published: (2004)

101 marketing strategies for accounting, law, consulting, and professional services firms Troy Waugh.
by: Waugh, Troy
Published: (2004)

Essential challenges of strategics management William B. Rouse.
by: Rouse, William B.
Published: (2001)

Strategic management : competitiveness and globalisation Dallas Hanson ...[et al.].
Published: (2005)

Strategic management Alex Miller.
by: Miller, Alex.
Published: (1998)

Digital marketing strategy : text and cases Glen L. Urban.
by: Urban, Glen L.
Published: (2004)

Strategic management : competitiveness and globalization Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson.
by: Hitt, Michael A.
Published: (2001)

Strategic management : Competitiveness and globalization Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson.
by: Hitt, Michael A
Published: (2001)

Strategic management : competitiveness and globalization Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson.
by: Hitt, Michael A.
Published: (2003)

Strategic management : competitiveness & globalization : concepts and cases Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson.
by: Hitt, Michael A

Strategic management Fred R. David..
by: David, Fred R.
Published: (1997)

Strategic management Fred R. David..
by: David, Fred R.
Published: (1997)

Strategic marketing planning Peter Reed.
by: Reed, Peter, 1944-
Published: (2003)

Strategic management : awareness and change John L. Thompson.
by: Thompson, John L.
Published: (2000)

Global strategic management by Mike Peng.
by: Peng, Mike W.
Published: (2009)

Strategic management Mohd Khairuddin Hashim.
by: Mohd Khairuddin Hashim
Published: (2005)

Strategic management : concepts & cases Fred R. David.
by: David, Fred R.
Published: (2003)

Strategic management : concepts Fred R. David.
by: David, Fred R.
Published: (2005)

Strategic management : concepts and cases Fred R. David.
by: David, Fred R.
Published: (2009)

Strategic management : competitiveness and globalisation Dallas Hanson ... [et al.].
by: Hanson, Dallas
Published: (2008)

Strategic management : a cross-functional approach Stephen J. Porth.
by: Porth, Stephen J.
Published: (2011)

Understanding strategic management Anthony Henry.
by: Henry, Anthony
Published: (2008)

Strategic management : concepts and cases Arthur A. Thompson, A.J. Strickland.
by: Thompson, Arthur A.
Published: (1996)