Principles of services marketing
| Main Author: | |
|---|---|
| Published: |
London:
McGraw-Hill,
2001.
|
| Edition: | 3rd. ed.. |
| Series: | Marketing series
|
| Subjects: |
| Item Description: | McGraw-Hill International Edition |
|---|---|
| Physical Description: | 516p.: ill.; 24cm.. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 0077097483 (pbk.) 0071189769 |