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International advertising :
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International advertising : realities and myths
Other Authors:
Jones, John Philip
Published:
Thousand Oaks, Calif.:
Sage Publications,
2000
Subjects:
Advertising media planning
Advertising, Comparison
Advertising
Holdings
Description
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Physical Description:
412 pages: illustrations; 24 cm
Bibliography:
Includes bibliographical references and index
ISBN:
0761912452
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